Branding Options
There are various print options used in the branding of promotional products. We have listed the most commonly used to assist your understanding of these processes.
Embroidery
Embroidery is charged on “stitch count”, which means the number of stitches in the logo. Therefore, the more complex the logo, or the larger the size the larger the stitch count and cost. Generally the average size stitch count for a logo on the chest of a shirt or front of a cap is around 5,000 stitches. With embroidery there is generally one set up fee of $85.00+gst (per logo) regardless of the number of colours.
Screen Printing
Screen Printing allows your logo can be printed in up to 4-colours on to the surface of the product by forcing ink through a prepared screen of fine material so to create a clear crisp visual of your logo to maximise impact. Commonly used for polos, tees and other fabric related items.
Laser Engraving
This technique does not involve the use of inks but is the practice of using lasers to engrave an object. It provides a high end, long lasting finish, which demonstrates your logo in a sophisticated way.
Pad Printing
Pad printing is a printing process that can transfer a 2-D image onto a 3-D object. It can be achieved on a variety of surfaces making it a great option for many products. Pad printing is charged on a per colour basis, set up is also charged at $85.00+gst per colour per position.
Digital Printing
Digital printing refers to methods of printing from a digital-based image directly to a variety of media. This method allows for your logo to be shown in up to full colour process.
Embossing
Embossing is the practice of carving, moulding, or stamping a design on a surface or object so that it stands out in relief. This method will leave a refined impression of your logo on the product.
Doming
Domed labels are printed pressure-sensitive labels that have a thick, dome-shaped clear polyurethane coating. They are durable and their three-dimensional appearance really catches the eye. Domed labels are much more permanent than many other labels and do not show wear.
Dye-Sublimation
Dye-sublimation printing uses heat to transfer dye onto materials such as a plastic, card, paper, or fabric. The sublimation name was first applied because the dye was considered to make the transition between the solid and gas states without going through a liquid stage.
4 Colour Process Print
The CMYK color model (process color, four color) is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black). Normally used for magazines or brochures.
Rotary Digital Print
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding. Advantages Ideal for large or complex multi-colour or full colour prints. The print is dry and ready to ship as soon as the product is printed. Only one setup charge is required irrespective of the number of print colours. Any product colour can be printed with no loss of colour vibrancy. Limitations PMS colours are only approximate. Some colours cannot be reproduced including metallic silver and gold. The print cannot be joined so there will be a small space between where the print starts and ends. Rotary digital is more expensive than conventional branding.
