Even with corporate branding, giving personalised gifts to clients can go a long way to grow client relations. A few ways to personalise corporate branded gifts are:

Give gifts with personalised messages: Give clients a bag with a personal message or their name (along with a company logo). It keeps your business in their minds. It creates loyalty as they are seen as more than just another client but feel a more personal connection

Rewards for loyalty: presenting clients with promotional merchandise after they have reached a purchase threshold. It shows appreciation for their continued patronage of your business and makes them more likely to continue

Holiday gifts: Gift-giving times like Christmas or Boxing Day, businesses can give regular clients corporate branded gifts increasing brand recognition

Birthdays: Personalise as a way to thank clients, most people love getting birthday gifts

Whenever a business decides to give corporate branded gifts, personalising it makes it that much more effective. They will be far more likely to share positive experiences about your company. The higher clients equate the value of the merchandise, the better they feel about the company. People prefer high value items and equate that along with other factors with the quality of the business.

Just look at the stats when contemplating ordering corporate gifts for your clients. More than $18 billion was spent on promotional products in 2011. For an industry to be that large it has to be working.

Looking at more statistics, about 83% of consumers recall a business by a promotional product they received. That is significantly higher than the 7% from a television ad. Promotional products carry more weight with clients plain and simple.

The options here depend on what a business wants to do for clients. Current clients benefit from corporate branded gifts because they already know what the company has to offer. Receiving promotional products enhances a positive relationship with a business and they are more likely to return. New clients appreciate quality gifts. With their continued use, it solidifies the business in the person’s consciousness. Your customers are more likely to recall the company and seek them out for goods or services. Converting individuals to clients is also easier with promotional products. About 45% of people use corporate branded merchandise at least once a day. Approximately 73% use them at least once a week. That is a lot of exposure for a business, its about recall and conversion.

Corporate branded gifts are a great marketing tool that promotes client retention and recall. Clients prefer useful gifts and will use them on a regular basis.