The colour of a promotional backpack might seem like a straightforward choice based on preference. However, if you want to achieve your objectives, you must evaluate some important factors before making your decision. In general, you should consider your company theme colours. You can get bags in your business’ brand identity colour, and then have corresponding colours used for the branding. Alternatively, you can choose to have the bag printed in your company theme hues and select another base colour.

You should also think about your potential recipients and the general customer base. Some shades might work for some groups but receive a negative response from others. For example, women might like brighter and flashier colours while men will be less inclined to use a ‘sunnier’ shade. For the best response, consider using universally liked colours such as black and grey. When it comes to backpack shades, it is prudent to play it safe, unless you understand the likes and dislikes of your potential customers comprehensively.

The storage design of a backpack can determine its utility and subsequently, the visibility of your brand. You do not need complex, out-of-the-box organisational design. Most people want a practical backpack that will handle their basic items when hiking, going to the gym or attending an event or conference. A traditional bag has a top-loading opening which is convenient and easy to use. The main space can be sectioned or be a large empty space. A good bag should also have some side pockets for stashing a bottle of water or the phone. However, too many tiny pockets might be impractical and unnecessary for your functions, so keep this in mind before making your decision.

The general construction of your backpack will determine its appearance and durability after use. Moreover, this aspect can affect the impression that people will have of your company. You should choose high quality backpacks which will be evidence of your commitment to strong and long-lasting products. There are great products manufactured using polymeric materials. These types of packs are not only resilient and durable; they are also considerably inexpensive. Therefore, you can acquire in bulk without compromising your budget. You should also evaluate the fabrication style of the bag and make certain that this aspect of design is desirable.