Personalised Bags & Backpacks
The walking Billboard for your business. Personalised Backpacks and Bags are perfect for ensuring high-visibility for your business brand.
When Personalised Backpacks are carried by customers, business partners, marketers and potential clients, your logo and general identity will be shared with the world. Also, backpacks are popular items for people of most ages and walks of life in Australia due to their versatility. Therefore, your customised items will provide long-term service for your marketing campaign.
There is a wide range of backpack products in the modern market that you can choose to match your needs. Whether you need numerous custom printed backpacks for long-term marketing or would like a product for a specific event hosted by your business, you will find a variety of suitable products.
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Customised Backpacks as Promotional Material
There are multiple benefits of selecting personalised backpacks as your promotional material over alternatives. Backpacks are large and prominent when in carried by employees and customers. Therefore, your logo and brand message will be visible and draw attention. These promotional products are highly functional and versatile. They can be used for hauling items by students, athletes, travellers and gym-goers. Also, your marketing executives can use the backpacks during trade shows and marketing meetings to promote products. In simple terms, your promotional item will not end up in a dusty storage room pile.
Choosing the Perfect Personalised Backpacks
There are numerous types of backpacks in the market that you can choose to personalise for your commercial uses. Therefore, you must consider your options and make comparisons before making your decision. Simply speaking, you must think about your ultimate goal in the production of the promotional product. Also, you should evaluate the recipient and the features that they would desire in a perfect customised backpack. Consider these outlined factors to yield the best long-term results.
Backpack Capacity – is your backpack big enough?
When choosing your promotional custom backpack, you should think about its capacity. This factor refers to the volume or general dimensions of the carrier. There are numerous sizes, so you should evaluate and compare the different options. Smaller backpacks are favourable because they are less expensive than others of similar quality in a larger size. However, you should note that this will mean that there is less space for creating visible branding.
In addition, a smaller space might reduce its utility. On the other hand, larger backpacks are more expensive, but you will have more surface area for branding a large logo or promotional message. However, if the backpack is too big, it might become cumbersome and difficult to carry around. For the best results, you should consider a relatively medium sized bag which will be useful for all potential recipients.
Colour Your Promotional Backpack
The colour of a promotional backpack might seem like a straightforward choice based on preference. However, if you want to achieve your objectives, you must evaluate some important factors before making your decision. In general, you should consider your company theme colours. You can get bags in your business’ brand identity colour, and then have corresponding colours used for the branding. Alternatively, you can choose to have the bag printed in your company theme hues and select another base colour.
You should also think about your potential recipients and the general customer base. Some shades might work for some groups but receive a negative response from others. For example, women might like brighter and flashier colours while men will be less inclined to use a ‘sunnier’ shade. For the best response, consider using universally liked colours such as black and grey. When it comes to backpack shades, it is prudent to play it safe, unless you understand the likes and dislikes of your potential customers comprehensively.
Practical Storage & Design are Best
The storage design of a backpack can determine its utility and subsequently, the visibility of your brand. You do not need complex, out-of-the-box organisational design. Most people want a practical backpack that will handle their basic items when hiking, going to the gym or attending an event or conference. A traditional bag has a top-loading opening which is convenient and easy to use. The main space can be sectioned or be a large empty space. A good bag should also have some side pockets for stashing a bottle of water or the phone. However, too many tiny pockets might be impractical and unnecessary for your functions, so keep this in mind before making your decision.
Backpack Construction for durability
The general construction of your backpack will determine its appearance and durability after use. Moreover, this aspect can affect the impression that people will have of your company. You should choose high quality backpacks which will be evidence of your commitment to strong and long-lasting products. There are great products manufactured using polymeric materials. These types of packs are not only resilient and durable; they are also considerably inexpensive. Therefore, you can acquire in bulk without compromising your budget. You should also evaluate the fabrication style of the bag and make certain that this aspect of design is desirable.
Carrying Comfort
Without its utility, a personalised backpack will not help you accomplish your marketing goals. Therefore, you should choose a bag which will be easy for users to carry around. All backpacks have their advantages in terms of comfort for different users, so your goal is to find the design that matches majority of your target recipients. For example, the length at which the backpack lies against the back can determine ease when carrying. Since you are purchasing without user specifications, it is prudent to choose an item with adjustable straps for universal comfort. In addition, you should choose a bag with some padding in areas with direct contact to the body.
Choose Quality Personalised Backpacks
Ditch your old and worn-out promotional materials and choose personalised backpacks for better brand visibility. Our custom backpacks are designed to help you elevate your business and stand above of your competition. Regardless of your budget, design preferences and marketing objectives, you will find a perfect promotional backpack to fulfil your expectations.
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